What is search engine optimisation ?
Search engine optimization (SEO) is the process of optimizing your website's design, content, and back-end programming code so that your site can be indexed and ranked highly in search engines. SEO techniques help your website gain qualified visitors by increasing your site's visibility in the search engines and keeping your business's services in touch with the people that need them.
Search engine optimization methods fall under two categories: on page optimization and off site optimization. On page optimization refers to optimization techniques that affect your website's design, keyword density, internal pagerank, meta tags, etc. It entails modifying your website to make it search engine friendly, so that search engine spiders can more easily index your site. Off site search engine optimization concerns those optimization techniques that focus on factors outside of your site. It involves building link popularity by adding your website's link to other quality sites that are related to your industry. For example, if you run a website that focuses on computer hardware sales, then you might try adding your link to a computer gaming site. Or, if you're selling sporting apparel, then you could attempt to establish a link on an online "sports-lovers" forum.
We employ proven SEO techniques to enhance your website's visibility in the search engines, increase the amount of targeted traffic to your site, and ultimately boost your visitor-to-sales conversion rates. At the same time, we abide by ethical SEO practices, and are careful not to spam search engines and/or abuse their services. All in all, through both on page and off site search engine optimization measures, we guarantee to improve your website's overall effectiveness and return on investment.
We recognize that every business is different and requires a varied search engine optimization approach. With this in mind, we work closely with you to carefully tailor a SEO solution that best fits your business's unique needs.
Nevertheless, all search engine optimization projects adhere to the following basic steps:
- Keyword research -- We select the best keywords for your business
- Website analysis -- We study your website content's structure and navigation systemIf necessary, we suggest changes to the website to make it more search engine friendly
- Optimization of title and meta tags
- Robot.txt optimization
- Optimizing the HTML source code -- Includes W3C validation test for home page, HTML code cleaning/optimization, and checking hyperlinks (internal pagerank), image alt tags, and headings
- Manual submission to major search engines as well as free and fee-based directories
- Link popularity building
- Monthly reporting and analysis of search engine positions
- Ongoing keyword research and analysis to determine shifts in popular keywords, and updating pages to reflect these shifts
Please be aware that search engines and directories vary regarding the amount of time that they take to index websites. Some search engines index sites quickly, while others take several months. Consequently, it typically takes up to six months to see your site's optimization results. If you are in a particularly competitive market, it may take longer. Once we have a clear understanding of your organization, your products, and your services, we perform extensive keyword research to build a list of potential, highly-compatible keywords that will most benefit your online business in the search engines. At the same time, we eliminate keywords that will ultimately generate a low return on your investment.
We constantly monitor your site and analyse bounce rates, conversion rates and provide you with recommendations based on analytics reports and other variants which arise from working with search engines.
In essence our focus is on delivering you a high quality web site with a very quick turn around time, at a competitive rate. This, combined with our expertise within SEO will ensure you see returns on your investment over time and be very happy with the dedicated service you receive.